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Covers numerous topics in management theories and applications, such as aggregate planning, benchmarking, logistics, diversification strategy, non-traditional work arrangements, performance measurement, productivity measures, supply chain management, and much more
Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses. Presents sample plans taken from businesses in the manufacturing, retail and service industries which serve as examples of how to approach, structure and compose business plans.
This is the link for the series. A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage essays covering some of the top global and emerging brands that appeared from 2010 to 2018. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "stories" by professors
Using Summon to Find e-Reference
Summon, our Web Scale Discovery software, allows you to easily find content in e-Reference books. It does not cover ALL our e-Reference books, but most are covered.
The box above allows you to search Summon for only reference material. You may want to add further filters, such as date and discipline (look at the left hand column). Remember that you will turn up both kinds of reference article, the short kind and the more detailed kind. Also in some cases you will not be directed to the specific article, but rather to the homepage of the reference book. Just search the topic you want (it will be on the sidebar to the right) and you will find the article.