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Business 100

Competititve Analysis

Competitive Analysis

Identify the key competitors in your industry. What is the market share of these key competitors?

Identify the key competitors. Use Business Company Dossier  Look under the  Industry Tab.  You can search by keyword or SIC number.

Another source for competitors is S&P Capital IQ NetAdvantage

Look under Industry Surveys - there is a section entitled: Comparative Company Analyis.  You can also look up a company in the industry and see its competitors under Peer Analysis

For Market Share, you can also use Market Share Reporter, MarketLine Advantage and Mintel (see other boxes on this page)

Mintel Oxygen

A great deal of market share information can be gleaned from Mintel.  Try running a search on your topic or your company - the charts can all be downloaded into EXCEL.

Read about creating a username and password here on the Marketing Tab of this Guide



Market Share Reporter

Market Share Reporter

Presents comparative business statistics. Each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and cites original sources.

Earlier editions can be found in print on the Reference Shelves.  REF HF5410. M35

The default search is for the most recent issues, but you can also search all the volumes by using the Advanced Search and unclicking the box for latest edition.