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Business 100

Marketing Plan

Mintel

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If you wish to use Mintel's collaboration features, like saved searches and email alerts, then you must register or login to a personal profile.  You must use your La Salle email to create a personal profile! At the top right hand corner of the Mintel homepage, click on Hello Guest and go down to

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My account and meet the team. Click on the yellow Update your Details link, then go down to Register or login to a personal profile.  Use your La Salle email and a password of your own choosing.  

 

MarketLine Advantage

 

Market Segment

Here’s a hint – you can find the projected population estimates for a region by using the Data.Census.gov website.  Search for Annual Population Estimates – then click Filter. Filter by Geography.  Choose the region or regions you want. When you have chosen them click the hide button – top right  to bring up the tables.  You can also view the results on a map.  You can download any of the tables.

 

Data Tools and Apps

Find information using interactive applications to get statistics from multiple surveys.

There is an Economic Census every five years

https://www.census.gov/econ/

    

Here are some site from the Small Business Administration, which give guidance on using government data

https://www.sba.gov/blogs/free-sources-market-data-and-how-use-data-business-planning

https://www.sba.gov/blogs/conducting-market-research-here-are-5-official-sources-free-data-can-help

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