LibGuides: Business 100: Marketing Plan

Marketing Plan

Mintel

NO ALUMNI USE ALLOWED! ALWAYS LOGOUT WHEN YOU ARE FINISHED AS WE HAVE A LIMITED NUMBER OF CONCURRENT USERS ALLOWED FROM LA SALLE UNIVERSITY.

If you wish to use Mintel's collaboration features, like saved searches and email alerts, then you must register or login to a personal profile. You must use your La Salle email to create a personal profile! At the top right hand corner of the Mintel homepage, click on Hello Guest and go down to

My account and meet the team. Click on the yellow Update your Details link, then go down to Register or login to a personal profile. Use your La Salle email and a password of your own choosing.

Mintel Academic Tutorial

Mintel User Guide
Download a user guide for Mintel

MarketLine Advantage

Marketline
MarketLine offers a comprehensive and unique collection of company, industry, financial, and country information extending across every major marketplace worldwide. MarketLine Advantage gives you access to our new Case Studies, which offer concise evaluations of the latest innovative company strategies to help you quickly and easily understand what makes them successful. Includes macroeconomic data, strategic company information, highly advanced search functionality and navigational aids. Also includes (under Databases):
•Country Statistics: Provides macro/socio-economic and demographic data for 215 countries worldwide; both historically and forecasted.
•Consumer Data Analysis

Marketline Advantage User Guide
A guide to the newly revised Marketline Advantage interface. The last page includes links to Additional User Guides and Video Tutorials

Market Segment

Data.census.gov
Data.census.gov is the new platform to access data and digital content from the U.S. Census Bureau. The vision for data dissemination through data.census.gov is to improve the customer experience by making data available from one centralized place so that data users spend less time searching for data content and more time using it.
With no data releases in American FactFinder after June 2019, this platform will be the primary way to access data from the 2018 American Community Survey, 2017 Economic Census, 2020 Census, and more..

Here’s a hint – you can find the projected population estimates for a region by using the Data.Census.gov website. Search for Annual Population Estimates – then click Filter. Filter by Geography. Choose the region or regions you want. When you have chosen them click the hide button – top right to bring up the tables. You can also view the results on a map. You can download any of the tables.