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Business 100: Product Overview


  • Write the product overview for your product for the business plan
  • Include key features and product attributes that will make your product  different from competitors
  • Collect data on the trends in your product's field

Steps to develop a new product

Here are some links to sites which discuss the process of coming up with a new product. 

Using Summon to find trade journal articles

A good way to research trends in your product's industry is to use trade journals - in fact they will be useful throughout this project whenever you need to find reliable information.  We have access to many trade journals here at La Salle, mostly via Business Source Ultimate and Nexis Uni.  You can easily search both using Summon (please note that you can use Summon to find other content types as well such as newspapers, magazines, journals and books.  Just use the appropriate content type. Note: Remember to limit by date to the last few years!  See more about Summon here