Market Research
Mintel
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Marketing Encyclopedias
Encyclopedia of Major Marketing Campaigns by ISBN: 9781414499215Publication Date: 2013-06-14This title provides international coverage through essays on some of the top recent global and emerging brands. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as “war stories” by professors.Encyclopedia of Emerging Markets by
ISBN: 9781414499239Publication Date: 2013-06-14This business encyclopedia provides custom-written articles offering rare insight into nations with social or business activity in the process of rapid growth and industrialization, as well as highlighting key emerging industries within those economies.
Websites
- Santander: Analyze Market TrendsThis website has some free information on marketing trends worldwide. Please note - much of the website is behind a paywall.
- McKinsey - Marketing and Sales InsightsMcKinsey publishes reports on marekting and selling in different countries. Worth checking.
