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MBA Library Resources: Market Share

MarketLine Advantage (formerly Datamonitor 360)

 Market Data Analytics  from Marketline may be found under the Databases entry point.

Market Data Analytics

  • Includes comprehensive data across the global food, drinks, personal care, household products, pet care, news and magazine, and tobacco markets.

 

Mintel Academic

Mintel Academic

Mintel offers a series of research reports covering the US and European marketplace. Each market research report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. You can search by company or product or by industry sector.

A great deal of market share information can be gleaned from Mintel.  Try running a search on your topic or your company - the charts can all be downloaded into EXCEL.

Read about creating a username and password here on the Marketing Tab of this Guide

Market Share Reporter

Market Share Reporter

Presents comparative business statistics. Each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and cites original sources.

Earlier editions can be found in print on the Reference Shelves.  REF HF5410. M35

Hint:  when searching a company, change the search to keyword OR go the Advanced Search and search by SIC or NAICS: