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Business 100: Videos

On this page you will find some business education videos which might be helpful for your project.

Videos

Product, price, place, and promotion are the nuts and bolts of the marketing plan, and apply equally to deodorant and action figures. After a quick overview of the Four P’s, this program focuses on the first two: product and price. In part one, the classification of consumer products is divided up into convenience, shopping, and specialty products, while the product life cycle is tracked from introduction to decline. Part two spotlights pricing strategies—including skim, penetration, competitive, cost-based, and target-profit approaches—and price elasticity. (16 minutes)

 

This program concentrates on the final two of the Four P’s: place, also known as distribution, and promotion. Part one covers distribution channels; horizontal and vertical channel conflict; and the use of corporate systems, administered systems, and contractual systems, such as franchises, to alleviate channel conflict. In part two, a pair of clones and other experts explain the objectives of promotion—to provide information, increase demand, stabilize sales, or accentuate a product’s value—and detail the components of the promotional mix: advertising, public relations, direct marketing, and sponsorship. (16 minutes)

Videos

This video helps aspiring business owners plan to succeed, with advice from veteran entrepreneurs on clarifying goals, identifying the strengths and weaknesses of a potential enterprise, and establishing a realistic pathway to prosperity. Challenging the viewer to take a serious look at his or her own ability to take risks, manage an organization, and go toe-to-toe with competitors, the program offers insight into market exploration, determining a viable market niche, gauging the level of need for a product or service, learning about one's customer base, and deciding on the most appropriate business structure. Writing a detailed and comprehensive business plan is also a major topic.

Videos

The development process for any product, large or small, is complex and made up of many phases. This program examines the various stages of manufacturing that take place in the production of an award-winning line of furniture. Viewers receive an in-depth look at the product cycle, from the initial concept to the evaluation of a finished sofa. At each stage, the program spotlights the personnel involved and the specialized roles they play in the process. Students gain an understanding of what goes into design, creation of the prototype, production, distribution, marketing, sales, evaluation, and modification. Viewable/printable educational resources are available online. (26 minutes)

Videos

Videos

Every year, hundreds of new food products make it onto supermarket shelves. Some will be around for years, while others will be discontinued within six months. This program investigates the process involved in developing a new food product: a snack-sized chocolate cake bar. We join the process at the initial design brief discussion between the food technologists. As we follow the steps taken to meet the brief's criteria, we learn about the influence of market surveys, the development and testing of prototypes, the role technology plays in the product's manufacture, and the concurrent task to design a package that meets aesthetic and food-safety requirements. Part of the series Food for Thought. (15 minutes)